Product Recommendations
Lift CTR, add-to-cart, AOV & conversion.
Product data, events, orders, user/session profiles.
Recommendation engine, real-time API, fallback rules.
CTR lift, add-to-cart rate, conversion rate, AOV.
Quick Win 4–6 w · Pilot 8–12 w.
Embeddings, re-ranker, FastAPI, Airflow/dbt, MLflow.
Cold-start → popularity/backfill. Catalog quality → enrichment checks.
